old media: September 2007 Archives

Lately, for some odd reason, I've been watching BBC America, and in particular, among other shows, I've been watching episodes of Gordon Ramsay's "Kitchen Nightmares." It's a lot more palatable than his FOX show, Hell's Kitchen, which is a show that seems designed to determine just how much foul-mouthed abuse aspiring cooks are willing to endure to make their dreams come true.

Nightmares, on the other hand, involves Ramsay visiting various restaurants all over the UK, and attempting to help them reverse their bad fortunes. There's still plenty of swearing, but Ramsay shows a softer side as well, as he really goes out of his way to encourage young chefs even as he's chewing out the idiots.

Anyhow, one of the changes he inevitably suggests to almost every restaurant owner is to lower prices. Lower prices gets people in the door and sets up traffic flow, customer loyalty, repeat customers, and a chance to sell them luxury items like appetizers, desserts, and drinks. Makes sense, but it is sometimes surprising how many restauranteurs fear the lower prices.

I was thinking about this when I saw the announcement that NBC is no longer going to be selling on iTunes, and that includes some of my current fetishes like Heroes and BSG. Or rather, I should phrase it differently: iTunes is no longer selling NBC content, because NBC wanted to more than double their per episode price, bumping it from $1.99 to $4.99, and this despite the fact that everyone else has stuck with the $2/episode price.

As unfortunate as it'll be not to be able to download the occasional episode when I miss them, I'm actually happy to see Apple take a stand in this instance. It seems like every time I hear about a network missing the point of digital downloading, that network is NBC. Maybe the loss of revenue will prompt them to spend a little money on hiring someone with a clue.

Heck, I'd even pitch in $4.99 to see that happen.



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This page is a archive of entries in the old media category from September 2007.

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