My reaction has been mixed to the new suite of Geico commercials, although I am forced to admit that they are a serious improvement upon the "meta-gecko" crap they've been serving up. If you haven't seen them, "real Geico customers" are paired up with celebrities like Little Richard, Charo, and Burt Bachrach. Bachrach was just plain weird, but it's actually grown on me.
Anyways, one of the commercials features the guy (or one of them, anyway) who does the voiceovers for movie trailers. The commercial is utterly predictable, as you might imagine, a quasi-emergency headed off by Geico, blah blah blah, all done in the MovieGuy voice.
Which brings me. At the risk of appearing to be piling on when what I sort of hope to do is to pile up, I wanted to pick up a couple of the threads that appear in posts by Jeff and Alex, which themselves respond to an if:book post noting Kairos's 10YA. Are we all linked up? Good.
When I went over to Jim Kalmbach's retrospective in Kairos, my response was fairly similar to Jeff's. As I began to read the piece, though, as I read this:
Undaunted by this mystery, they set out to create an online journal that would explore the intersections of rhetoric, technology, and pedagogy, or as Michael Salvo (Doherty & Salvo, 2002) put it:
With Kairos, a handful of graduate students in half a dozen states, with no budget and no sense of what was and was not possible (or acceptable), created something that caught (and continues to catch) peoples' attention.
Here's where it comes together. I couldn't read this passage without MovieGuy's voice intoning it: "In a field stagnant and dominated by print ideals....a band of plucky graduate students...with only the clothes on their backs...armed with an idea and the will to change a discipline...."
This may be snotty of me, I admit. I honestly have nothing against Jim, whom I don't know, nor Michael, whom I consider a friend. In a lot of ways, this folds into Jeff's ruminations about recognition, and the way that "epic tales of struggle and triumph" tend to obscure all of the other tales. And I react against it here, in this case, not because this is an especially egregious example, but rather because the overall pattern is one that I see repeated with some frequency. The "call" is one strategy that's part of it--it's a way of "being first" without actually "being first," and I say that as someone who's issued my fair share of calls.
Jeff's right, I think, to note that we could do a better job of understanding the way that we direct attention, and the thing that "hero narratives" like these do is to direct attention squarely and solely upon the hero. This is an attitude that's been critiqued heavily in terms of pedagogy, for the degree to which other factors, often beyond the pedagogue's control, play as great (if not greater) a role in the classroom as the teacher hirself.
Writ disciplinarily larger, and here it's important to note that this Kairos piece is far from singular in this regard, I see calls for the kind of work that is already going on, but perhaps unknown to the caller. I see histories of "the field" that only recognize certain people as belonging to the field. I see "critical overviews" heavily shot through with self-citation. None of these things I find particularly pleasing. Or particularly critical. Or especially productive.
Now, it's going to be easy to read this list and wonder who I'm talking about in "our field." But, and this is part of my point, it's not just "our field" that I'm talking about. Technology cuts across many fields, and in some places, I'm talking about people that aren't even recognized as part of "our field." I bet you think this rant is about you. Don't you?
Similarly easy to think that I'm just sour graping it. Will all my posts from here on out be bitter reflections on my lack of recognition in the field? Well, yes, but that misses the broader point that all of these things, which in an unkind turn of phrase I might call self-promotion as scholarship (rather than self-promotion of scholarship), function to reinforce some of the tendencies that Alex notes in his post. I may print out the following and tape it above my desk:
A new multimedia scholarship that essentially does what we've always done, only with video and links, isn't worth the trouble it takes to create. A new medium means a new epistemology and not a predefined one held out manifesto-style like an ideological holy grail (though those can be fun to write sometimes). At the same time, though experimentation for its own sake is a necessary part of this, ultimately a new multimedia scholarship must respond to some exigency.
Back in the halcyon days of hypertext, end of books and all that, the assumption was that, if we start replacing books with hypertexts, pretty soon the snowball rolls under its own momentum, and voila! cultural paradigm shift. If you think that this is too glib an account, just go back and read some of it. What some of us, I hope, learned was that the book, for its various faults, did certain things well. Also, it had a couple of hundred years to diffuse into the culture, through attitudes towards authorship, commoditization, education, and all of these different spheres of activity, none of which was especially ready to see books wither on the vine. Plug hypertexts into that culture, and nothing much happens. "Books suck" wasn't much of an exigency. Of course, now that we call hypertexts by the various names of blogs, wikis, SNSs, discussion fora, you could argue that they've had a much greater effect, but I can't help but think that would be cheating just a little.
The moral of this little tale is that a lot of that early scholarship believed, in an astoundingly self-assured way, that you could just pluck out one medium, sub in a newer one, and change would radiate outward. So when Alex implies that Kairos is to a degree constrained by its operation within a fairly traditional, academic attention economy, I think he's spot on. Cheryl asks:
Others are doing on the web what Kairos wants to do. We see that. I see that and totally acknowledge it’s happening. So is it wrong to “call” for some of that action within the server space of the journal itself?
Maybe so, even though that's not the answer the question wants. At the very least, it's no less wrong to call for an electronic journal to blur the focus on emulating print, such that that "action" might happen. Years ago, I tried to argue unsuccessfully to push Enculturation away from the "event model" of journal publication, which is grounded in an economy of clerical and print scarcity. Why would an electronic journal need to publish simultaneous issues? thought I. Years later, and my writing has moved well away from event model poetics, enough so that deadlines are mind killers for me these days. I will count my blogwork in my tenure file the way that other performance disciplines count their work--I don't need a journal to validate it. It's led to other things I can count, like interviews with media outlets, invited talks, etc., all (of course) outside "our field," but oh well.
I feel like I've swirled myself around a bit here. I guess I should close by noting that, despite a little pessimism and skepticism, I do believe that we're slowly inching our way outside of the constraints of the academic economy. Like Jeff, I may come off here as critical of particular efforts, but also like him, I think, I find it more a function of a system than any particular agent within the system (and I'm an agent within the system, too). If it sounds like I'm waffling between "breakin on through to the other side" and "working for change from within," that's because I am. More and more, I find myself unsatisfied with either option, mostly because each requires me to think of my work at a scale that I don't find particuarly productive. My attitude is still a work in progress, I fear.
Snip, snap, snout.
This rant's told out. (#)
