new media: May 2006 Archives

I have to admit that I was all ready to read Kevin Kelly's piece for the NYT Magazine ("Scan This Book!") and to dislike it. I was ready to dismiss it as this decade's version of Robert Coover's "classic," "The End of Books." A number of blogs that I follow have been moderately aflutter in the wake of Kelly's article, which is normally a good sign, but then there's that exclamation point in the title. Never been fond of the exclamation point.

And predictably enough, it's precisely those places that warrant the exclamation point that I have the most trouble with. (for a nice critique of Kelly's hyperbole, along with a comment thread where Kelly himself makes an appearance, try Nicholas Carr.)On balance, though, the article was a good one. So here's the deal (this is Carr's summary):

By scanning, digitizing, and uploading the words printed on the pages of the dusty volumes caged in libraries, he says, we will free those words of their literal and figurative bindings. They will merge, on the web, into a greater whole providing a greater good:
The static world of book knowledge is about to be transformed by the same elevation of relationships [that we find in hyperlinked web sites], as each page in a book discovers other pages and other books. Once text is digital, books seep out of their bindings and weave themselves together. The collective intelligence of a [digital] library allows us to see things we can't see in a single, isolated book ... All the books in the world [will] become a single liquid fabric of interconnected words and ideas.

You will no longer have to read books piecemeal, one by one. Instead, says Kelly, you'll be able to surf from book to book "in the same way we hop through Web links, traveling from footnote to footnote to footnote until you reach the bottom of things."

I think that Kelly underestimates the amount of power and cultural inertia that books, and specifically book publishers, have for us, almost as much as Coover did. Telling for me is the comment from the CEO of HarperCollins, who doesn't "expect this suit to be resolved in my lifetime." I think that the front-end of Kelly's vision will ultimately prove to be a lot more problematic than any of us could possibly imagine.

But for me, that's not the biggest issue, although I can see how it would be for many people. Kelly's essay is less like Coover's and more like Vannevar Bush's As We May Think, now more than 60 years old. In fact, it would be instructive, I imagine, to place the two side-by-side in a course, and, barring references to the technologies of the time, see how closely they resemble one another. Bush's Memex runs on microfilm because that's what he's got technology-wise, but otherwise, there's a similarity in the vision offered by the two articles despite their temporal distance.

One important difference, though, is that Bush is fairly specific about the utility of the Memex--he begins his essay by highlighting a crisis in research that has certainly not abated in the past 60 years:

Professionally our methods of transmitting and reviewing the results of research are generations old and by now are totally inadequate for their purpose. If the aggregate time spent in writing scholarly works and in reading them could be evaluated, the ratio between these amounts of time might well be startling. (Bush)

In other words, the Memex (and by extension here, Kelly's "liquid") is most useful for people who use books in a more extensive and varied sense than mere consumption. This is not to say that consumption is somehow "less than"--goodness knows, I do my fair share of consuming books--but I use books in a different way than most of my non-academic friends. Lots of different ways.

The real magic will come in the second act, as each word in each book is cross-linked, clustered, cited, extracted, indexed, analyzed, annotated, remixed, reassembled and woven deeper into the culture than ever before. In the new world of books, every bit informs another; every page reads all the other pages. (Kelly)

Setting aside the hyperbole of this passage, what I see is a pretty fair description of some of the things that I do when I do research and write scholarship, although I can't speak for how deeply I weave my words into the culture. But my point is that this is a particularly "academic" list of goals for the vision that Kelly offers. His attempts to tie this universal library to other pop phenomena, though, is less persuasive for me:

Just as the music audience now juggles and reorders songs into new albums (or "playlists," as they are called in iTunes), the universal library will encourage the creation of virtual "bookshelves" — a collection of texts, some as short as a paragraph, others as long as entire books, that form a library shelf's worth of specialized information. (Kelly)

Well, sort of. I think Kelly's right to note that this model will work for reference books (e.g., cookbooks, travel guides), because those are pop genres that are specifically built for use in a way that most other books are not. But I'm less convinced that short story anthologies, say, are going to take in the same way that iTunes playlists do, except among more esoteric subcultures. Like academia. Because to have a library shelf's worth of specialized information means, presumably, having to read that shelf's worth of information, whether front-to-back or side-to-skipping-side.

Despite some skepticism in my tone here, though, I like this essay. At the same time, I don't think that the vision offered by Kelly is quite as universal as he imagines, regardless of whether we're able to achieve it. I do, however, fervently believe that this vision will transform academic work (and other fields where research is a core element). I don't think that it's immodest of me to suggest that what we're doing with CCC Online represents baby steps in the directions that Kelly suggests, and so I'm particularly conscious of all the compromises and difficulties that even a single step in this direction entails. Like Steven, I believe that what's most interesting about this article are the hints towards "what kinds of writing and reading practices will emerge as all these books take on new digital lives," but I think that those will take even more time to sort out.

That is all for now.

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This page is a archive of entries in the new media category from May 2006.

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