Happy Halloween to both all my readers.
I haven't gone out yet, but I've already witnessed the most frightening costume. The award this year goes to Napster, the new online, micropay system sponsored by the RIAA, disguised as the company that they drove into the ground.
Not that you'd notice the disguise. According to their site, Napster is "back," although they tend to do the doubletalk by speaking of Napster purely in terms of the brand rather than any functionality or software. And then there's the "safe harbor statement" (??):
Except for historical information, the matters discussed in this press release, in particular matters related to demand for the Napster service, relationships with certain corporate partners including marketing partners and hardware and software manufacturers, relationships with content providers, and product development, are forward-looking statements that are subject to certain risks and uncertainties such as decreased demand for our products, increased competition, failure to develop new products or improvements to existing products, failure to maintain business relationships with our partners and general economic conditions, that could cause actual results to differ materially from those projected.
Um, yeah. I'm thinking about adding this to my blog, so that I can promise that reading it will help people lose weight, make friends, and increase happiness overall. You know, forward-looking statements that are subject to uncertainties (such as weight gain, ostracization, or clinical depression) that could cause actual results to differ. Is it just me, or do there seem to be more of these "it's okay for us to lie" caveats floating around lately?
The highlight for me of the Napster site, though, was the opportunity to see the Napster Partner Brand Usage guide (available in the Press Room off the Napster information link). Maybe I'm just new to this kind of stuff, but reading page after page of demands that the brand maintain particular size ratios between the kittyhead and the name, and only appear against background colors with sufficient contrast, struck me as a little anal.
A close second was the list of corporate partners marshalled by "Napster" for its "rerelease": in addition to the RIAAligopoly, "Napster" is brought to us by Gateway, Microsoft, Roxio, Samsung, and Yahoo! Stop the counter-culture carousel--I'm getting dizzy!!
Anyhow, I hope that someone, in a couple of years, writes a book about the rise, fall, and subsequent implosion of one of the most potent Net brands ever, because I can't imagine that it's going to last. Napster reaped the benefits, and paid the price, of being the first to challenge the recording industry--now it's just one of many, and not even the best, legal alternatives out there. And it's taken so long to reconstitute itself that not even their (admittedly kind of hip) commercials are going to be able to bring it back, I suspect.
Napster's flatlined, and nothing I saw on their site suggests that there's anything to 2.0 but a desperate attempt to capitalize on its corpse.